→ Can an identity evolve simply by shifting emphasis?

Zara Pre-Owned extends the life of Zara garments through three services: Repair, Second Hand and Donation. We were invited to evolve its existing identity for a new stage of the project. Rather than redesigning it from scratch, we worked with what was already there, reconsidering the role, hierarchy and intensity of its existing elements while introducing new ones where needed.

The project went beyond the graphic identity. We also conceived and produced a new body of photography and film for each service with our production company 13.1.13.4, developing the identity and its content as part of the same visual language.

T.2

Zara Pre-Owned extends the life of Zara garments through three services: Repair, Second Hand and Donation. We were invited to evolve its existing identity for a new stage of the project. Rather than redesigning it from scratch, we worked with what was already there, reconsidering the role, hierarchy and intensity of its existing elements while introducing new ones where needed.

The project went beyond the graphic identity. We also conceived and produced a new body of photography and film for each service with our production company 13.1.13.4, developing the identity and its content as part of the same visual language.

T.2

NR Magazine

· Client: Inditex
· Year: 2026

· Services: Graphic design, Website, Social Media.

T.7

Zara Pre-Owned extends the life of Zara garments through three services: Repair, Second Hand and Donation. We were invited to evolve its existing identity for a new stage of the project. Rather than redesigning it from scratch, we worked with what was already there, reconsidering the role, hierarchy and intensity of its existing elements while introducing new ones where needed.

The project went beyond the graphic identity. We also conceived and produced a new body of photography and film for each service with our production company 13.1.13.4, developing the identity and its content as part of the same visual language.

T.2